Phone: 812-623-2225
Toll Free: 800-535-6441
Fax: 800-535-4925

Hours: M-F 8 am to 4 pm

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The Occasions Group’s Renewal Program for Our Dealers

Given the changes in consumer preferences, The Occasions Group has made a major decision to support a program of continuing significant investment. This fundamental renewal is aimed at giving our dealers a much larger set of choices for product, design, marketing, selling, and ordering. Among the first changes are technology investments and additional design changes. The response from you, our dealers, has been and continues to be overwhelmingly positive.

We now offer one brand for dealers that will be recognizable and supportable in the Internet world. "Carlson Craft" will be that brand and will be supported in many ways going forward from paid Internet search to albums to bridal shows. Our research indicates the Carlson Craft brand competes very well with the current and emerging bridal and occasions brands. As part of this, our new approach to albums will offer greater choice with the traditional strong customer service and fulfillment that you expect from us:

• All new albums will fall under the Carlson Craft brand more recognizable to consumers and prospective customers. All McPhersons brands are now discontinued. These include Affordably Inviting, Bride & Groom, Value With Love, Paper Duvet, Rainboworld, and Graduation Album.

• You, our dealer, should be confident that you will be served from traditional locations by long-standing customer service personnel. We will provide a unified call center with first class customer service, utilizing resources from all four Occasions Group facilities in Idaho, Texas, Minnesota and Indiana.

• Your orders will be fulfilled from the location closest to you and your customer (although not all titles or all SKUs will be in all locations).

• All Holiday albums will be branded Carlson Craft. McPhersons will still offer The Brett Collection to our dealers.

All of us at McPhersons wish to thank you for your friendship and patronage. We look forward, with the same dedication as before, to providing you with quality printed product and friendly service. Please feel free to contact your regular customer service
representative or company contact at the number you usually call with any questions. You may also call the Carlson Craft Customer Service Hotline at 800.328.1782.

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